Tinder’s First Advertisement Is One Big Experiment
We knew the date; now we know the time.
Apple Watch pre-orders will officially begin at 12:01 a.m. PDT on April 10th, according to a just updated Apple Store front page.
Want an Apple Watch and live in New York? Hope you like staying up ’til 3 a.m.!
Why might Apple fire sales up at such a late hour? The company generally doesn’t explain its reasoning for anything, but we can make a few assumptions:
Traffic control. Apple’s pre-order pages consistently buckle under the weight of a zillion Apple devotees pounding the refresh key. By pushing it to midnight pacific, they’re limiting it to the people who really, really want to get their pre-order in first and are willing to stay up late to do so . And if the servers do still buckle, there are less people to see the complaints on Twitter Apple generally goes by a west coast clock; by starting it at midnight, their “first day sales” numbers will account for a full 24 hoursIt’s Apple, not some company debuting their wares on Kickstarter. Whatever timing they choose, it’s unlikely to be a factor that negatively impacts sales — so they might as well choose a time that makes things easier for them.
Pro tip: if Apple.com goes down, sometimes Apple’s Apple Store iPhone app continues to work and accept orders.
We knew the date; now we know the time.
Apple Watch pre-orders will officially begin at 12:01 a.m. PDT on April 10th, according to a just updated Apple Store front page.
Want an Apple Watch and live in New York? Hope you like staying up ’til 3 a.m.!
Why might Apple fire sales up at such a late hour? The company generally doesn’t explain its reasoning for anything, but we can make a few assumptions:
Traffic control. Apple’s pre-order pages consistently buckle under the weight of a zillion Apple devotees pounding the refresh key. By pushing it to midnight pacific, they’re limiting it to the people who really, really want to get their pre-order in first and are willing to stay up late to do so . And if the servers do still buckle, there are less people to see the complaints on Twitter Apple generally goes by a west coast clock; by starting it at midnight, their “first day sales” numbers will account for a full 24 hoursIt’s Apple, not some company debuting their wares on Kickstarter. Whatever timing they choose, it’s unlikely to be a factor that negatively impacts sales — so they might as well choose a time that makes things easier for them.
Pro tip: if Apple.com goes down, sometimes Apple’s Apple Store iPhone app continues to work and accept orders.
One year after its cars first became available in China, Tesla Motors is scaling back its workforce after weak sales. The company confirmed to Bloomberg that it will eliminate several positions after a report in the Economic Observer, a Chinese newspaper, claimed that Tesla China planned to cut 180 of its 600 jobs, or about a third of its staff. Tesla Motors did not confirm that number.
A few pieces of data point to two new Lumia models, the 640 and 640 XL, a pair of low-end phones that should be announced tomorrow morning. The device specs were posted on NokiaPowerUser and point to a 5-inch 640 device, as well something called the 640 XL, which should be slightly bigger and follow the Lumia 1320.
Sometimes when a company reports in-line earnings, its stock price takes a knuckle to the temple. Other times, if a firm meets market expectations, it gets a nice pop in value.