Showing posts with label Clever. Show all posts
Showing posts with label Clever. Show all posts

Tuesday, 17 March 2015

Nomad’s Pod Is A Clever Portable Backup Battery For Apple Watch

These Are The Top 20 US AcceleratorsThe Apple Watch isn’t available yet, but that hasn’t stopped accessory makers from coming out of the woodwork to pre-announce a thriving ecosystem of companion devices for the wearable. Nomad, maker of the ChargeKey and the NomadClip, among many other MFI-certified power accessories, is joining the fray with the Pod, a portable battery pack for Apple Watch, and the Stand, an Apple Watch (get ready for it) stand.
The Nomad Pod is the more interesting of the two, given how many stand accessories we’ve already seen announced for the upcoming smartwatch from Apple. Nomad’s design builds an 1,800 mAh backup battery directly into a device just a bit smaller than a hockey puck, with special port built into the top to accommodate the Apple Watch’s charging puck, so that the Apple Watch can be charged on it directly, no additional cable required.

There are multiple cable options available with the product, too, though, as it offers a new USB-C connector for in/out power transmission, as well as a micro USB charging port and a standard USB out for non-fancy, older cables. The top of the unit lifts off to reveal a cable spool, where you wind the 1 meter version of the stock Apple Watch charger to fit the induction charging accessory into the battery itself.
It’s a clever workaround, since it means Nomad is basically just making a stock USB battery bank with a range of output options to cover its bases, but users will nonetheless get tangle- and outlet-free charging for their watch, including up to four full charges of the Apple Watch based on Apple’s announced specs.
Nomad says it’s been in communication with Apple, and is simply awaiting the final physical dimensions of the Apple Watch charger to it can get the Pod to production. Of course, you could always just use existing power banks with the cable to achieve the same results, but Nomad’s design gets points for space-saving creativity. It’s set for a June 15 shipping timeframe, and is up for pre-order now for $60 in one of three color variants.

Tuesday, 17 February 2015

Facebook Patents Clever Way To Advertise Just To Important People

Celebrities aren’t like you and me. They’re better. Or at least Facebook thinks they’re worth more money.
Convince experts and influencers to like something, and everyone will follow their lead. The question is how to identify who these special people are, and Facebook’s just patented one of the trickiest ways yet.
The idea is that Facebook could watch the rate at which a piece of content like a link is shared, then figure out whose posting led to a sudden increase in share rate in their network. Those people are the influencers, and the people that they discovered the content from are the experts.
Facebook could then target those people with ads and presumably charge businesses a boatload to reach them. It makes perfect sense. Why would it cost the same amount to reach someone famous, powerful, or widely cited as someone whose endorsement won’t sway people?

 

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