Showing posts with label Group. Show all posts
Showing posts with label Group. Show all posts

Thursday, 12 March 2015

Bindle Is Group Chat Without All The Noise

Three 20-Somethings Sell College Project To DockerGroup chat sucks.
Maybe not on an enterprise level. You can’t walk into a startup office without hearing that beautiful bubble-pop noise of a Slack notification. But even though there are tons of messenger apps that allow from group chat — from Facebook all the way to iMessage — none of them were actually made for personal group chat.
Bindle was.
The new app takes its cue from newer social media and the chat rooms of the past.
All chats are named with a hashtag that is relevant to the conversation. Sometimes you have ongoing group chats with two or three (or ten) of your friends while other group chats are created for a specific purpose or project, like a party.
This is where notifications become important. Oftentimes group chats can become diluted after users are pinged repeatedly with messages that aren’t relevant to them.
When users send messages on Bindle, they arrive to everyone in the group chat without a notification. But if someone @mentions you in a chat, you are notified on the homescreen and can dive right in. What’s more, Bindle lets you /whisper to someone in a group chat, notifying them and showing the secret message only to the specified recipient. It still shows up directly in the sender and recipient’s feed, but it never existed to the rest of the users in the group.
There’s something thrilling about it, but then again, I have yet to try to /whisper while inebriated, which I’m certain will be responsible for many a broken friendship.
Still, Bindle as a group messenger finds a way of using these old-school commands and behaviors in a more advanced ecosystem. For example, users have gif search directly within the chat, as well as the option to send stickers and emojis.
1_choose unique hashtag 2_joining group 3_on screen notifications 4_whisper emote mention 5_gif in chat 6_gif search 7_emote A in chat 8_emote B in chat 9_@mentions  View Slideshow Previous Next Exit
Users don’t need to use their phone numbers to sign up, but can rather just join the conversation with a username. And because it’s a cross platform app (on both iOS and Android), that one annoying friend who is on the other platform will stop begging you to join Facebook Messenger.
Though Bindle isn’t being entirely forthcoming about future monetization plans (I got the standard “We’re focused on growth” speech), the company did say that it is taking cues from bigger messaging players like Snapchat, specifically mentioning SnapCash, and that Bindle would likely stay away from advertising. Bindle is entirely bootstrapped.

Thursday, 26 February 2015

AirPR Sells Its PR Marketplace To The CHR Group

AirPR, a startup promising a fresh approach to public relations, has sold its PR marketplace to marketing agency The CHR Group.
The marketplace first launched in 2012 and offered to connect startups with the right PR representation. (It opened more broadly the following year.) However, it’s not AirPR’s only product — the company also launched an analytics platform to track a PR campaign’s effectiveness, and CEO Sharam Fouladgar-Mercer told me that’s what his team will focus on moving forward.
“I’d say that the vision of the company has always been to leverage technology to increase PR performance,” he said.
The marketplace was the first piece of that vision, but Fouladgar-Mercer said he realized the company needed an analytics product, if only to measure effectiveness within the marketplace itself.
Ultimately, it seems Fouladgar-Mercer found the analytics side more promising — for one thing, he said AirPR encountered a number of customers “who wanted the analytics product but didn’t necessarily need the marketplace.” Plus, going after ongoing analytics customers probably makes more business sense than pursuing one-off marketplace users.
In terms of how this fits into the broader landscape of PR industry analytics and data, Fouladgar-Mercer argued that most existing products are focused on tracking all the times your company or product get mentioned in the press.
“The next step after that, where we really focus, is measuring the value of PR — the efficacy of your various PR efforts all the way down to traffic to your site and revenue to your business,” he said.
AirPR’s analytics customers include Rocket Fuel and Rackspace.
The company isn’t disclosing financial terms of the deal, but Fouladgar-Mercer said The CHR Group made the best of multiple offers, and that it will continue to operate and grow the PR Marketplace while the CHR team is “also scaling their own business and focusing on being a leading player across marketing services space.”

 

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