Apple is reaping the biggest rewards right now when it comes to selling its smartphones and other devices, but the overall picture for the smartphone market in the year ahead may be a little less rosy. 2015 will see a slowdown in growth as more countries reach a saturation point, putting the focus more on emerging markets where smartphone adoption is still in an early stage, and on newer models with larger screens.
According to the analysts at Germany-based GfK, in 2014 there were 1.2 billion smartphones sold, up 23% on the year before and crossing the billion-unit point for the first time. But they predict sales will slow down to 14% growth in 2015, working out to total sales of 1.368 billion devices.
It will be a big gear shift after a year in which globally, the population of feature phone users, which were still the majority of sales at the start of 2014, shifted to becoming smartphone users, with Android taking many of those newbies under its green wing.
GfK’s numbers are worth noting because the company tracks actual sales of devices from more than 90 markets. In contrast, companies like Strategy Analytics and IDC track shipments, and perhaps as a result, their numbers appear to come out a bit higher than GfK’s.
Kevin Walsh, a trends analyst director with GfK, says that coupled with the focus on emerging markets where consumers will be more price sensitive, pricing will continue to drop, too.
According to the analysts at Germany-based GfK, in 2014 there were 1.2 billion smartphones sold, up 23% on the year before and crossing the billion-unit point for the first time. But they predict sales will slow down to 14% growth in 2015, working out to total sales of 1.368 billion devices.
It will be a big gear shift after a year in which globally, the population of feature phone users, which were still the majority of sales at the start of 2014, shifted to becoming smartphone users, with Android taking many of those newbies under its green wing.
GfK’s numbers are worth noting because the company tracks actual sales of devices from more than 90 markets. In contrast, companies like Strategy Analytics and IDC track shipments, and perhaps as a result, their numbers appear to come out a bit higher than GfK’s.
Kevin Walsh, a trends analyst director with GfK, says that coupled with the focus on emerging markets where consumers will be more price sensitive, pricing will continue to drop, too.
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