Last year mobile browser company Opera launched Opera Max, a data-compressing Android app that let users save money on their mobile data. Now, to drive more usage of the product, Opera is adding another feature to Max: apps that you can use free.
App Pass, as the service is called, is aimed squarely at users in emerging markets, where smartphone adoption is booming, but the average smartphone user is more sensitive to price, and mobile data still costs more on average than it does in developed markets like the U.S. and Europe, leading to very little actual usage of the smartphones’
App Pass, as the service is called, is aimed squarely at users in emerging markets, where smartphone adoption is booming, but the average smartphone user is more sensitive to price, and mobile data still costs more on average than it does in developed markets like the U.S. and Europe, leading to very little actual usage of the smartphones’
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