Building A Data-Driven White House
“Seriously, fuck them,” read the tweet by M.J. The person was speaking about Apple and the new MacBook the company recently announced. There are countless other tweets and comments with the same sentiment. Right now there’s visceral hate directed at the company. A swath of consumers feel betrayed by the stark design of the new MacBook. Our original post on the topic was shared over 25,000 times. For good reason, too.
The new MacBook thinks different. It has more in common with a tablet than most laptops. Think of it as an iPad that has a keyboard and runs OS X. And like the iPad, it only has one port, which is the cause of the outcry.
Most computers have several ports scattered around the frame. There’s usually one for charging, a couple USB ports for various tasks and some sort of port to output video. The new MacBook combines all three into a lone USB-C port. This means users will not be able to, say, charge the laptop and an iPhone at the same time. Or input data from a flash drive while outputting video to an external monitor.
This is Apple’s world and we just live in it.
To Apple’s credit the company must see a market for such a computer. The low-power Intel chipset that powers the computer likely doesn’t provide enough oomph to play computer games, but it should render GIFs just fine. This is a couch computer. It’s a Facebook and Twitter machine. It even looks like a great programming computer. Watch the Apple event yesterday. The company didn’t demonstrate any of its new software on the new MacBook including the Photos app. Simply put, the new MacBook isn’t for photo editing.
Expectations are high for Apple. Had a different company like HP or Lenovo released a watered-down computer like the new MacBook, there likely wouldn’t have been an outcry, but rather a collective chuckle. For some reason, a swath of Apple fans expects the company to build every product to meet their needs. If it doesn’t, feelings of betrayal sneak in. This happened with the original MacBook Air.
Apple released the first MacBook Air in 2008. It cost $1,799 and, like the new MacBook, was a svelte wonder of technology. But it lacked ports. The industry cried foul, pointing out that it only had a power port, a single USB port and a Micro-DVI port. There wasn’t a CD-ROM or Ethernet port. And in 2008 this was a big deal. Software was still shipped on disks and Wi-Fi was hard to find. Apple fans felt betrayed. They felt forgotten. If a customer wanted Apple’s latest and greatest machine, they would have to buy into interacting with a computer without a CD drive or wired Internet.
Eventually, Apple dropped Ethernet from its entire MacBook line and the MacBook Air is now the least expensive laptop Apple offers.
The new MacBook joins the MacBook Air and MacBook Pro. It’s not a replacement for either – at least not yet. But it bears a nameplate previously retired: MacBook. It’s not an Air, it’s not a Pro. It’s just a MacBook, which was long the company’s stalwart against Microsoft.
It’s highly likely that in a generation or two, Apple will drop the price of the MacBook to under a thousand. Will the MacBook Air survive? Maybe not. Apple is steadily making the MacBook Pro smaller. It’s easy to see a future where the MacBook will be the company’s only inexpensive laptop and a slightly slimmer MacBook Pro will be the other option if you want silly things like multiple USB ports, SD card slots and a MagSafe power adapter.
Until then, a 13-inch MacBook Air is a better buy than the new MacBook. The battery lasts nearly as long, the computer is more powerful and it has plenty of ports. Plus, nobody has ever said that they wished their MacBook Air was just a bit thinner.
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SHARES0Share0Tweet0Share0000AdvertisementAdvertisementCrunchBaseAppleFounded1976 OverviewApple is a multinational corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.Apple provides many products and services, including iPhone; iPad; iPod; Mac; iPod; Apple TV; a …LocationCupertino, CaliforniaCategoriesComputers, Electronics, Consumer Electronics, Hardware + Software, RetailWebsitehttp://www.apple.comFull profile for AppleiPadDescriptionThe Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media …Websitehttp://www.apple.com/ipadFull profile for iPadMacBook AirDescriptionThe MacBook Air has an aluminum unibody design, and it's part of what allows MacBook Air to weigh only 3.0 pounds and to be nearly as thin as your index finger. The unibody also makes MacBook Air amazingly durable. So you can throw it in your bag then pull it out wherever you happen to go without a second thought. The Intel Core 2 Duo processor in MacBook Air was designed to fit within the computer's …WebsiteN/AFull profile for MacBook AirOS XDescriptionOS X is Apple's computer operating system, which is pre-loaded on all Apple computers. Mac OS X is a Unix-based operating system, built on technology developed at NeXT between the second half of the 1980s and Apple's purchase of the company in early 1996. It received UNIX 03 certification following its 10.5 version on Intel processors.OS X v 1.0 was released in 1999, with a second, desktop-oriented …WebsiteN/AFull profile for OS X
“Seriously, fuck them,” read the tweet by M.J. The person was speaking about Apple and the new MacBook the company recently announced. There are countless other tweets and comments with the same sentiment. Right now there’s visceral hate directed at the company. A swath of consumers feel betrayed by the stark design of the new MacBook. Our original post on the topic was shared over 25,000 times. For good reason, too.The new MacBook thinks different. It has more in common with a tablet than most laptops. Think of it as an iPad that has a keyboard and runs OS X. And like the iPad, it only has one port, which is the cause of the outcry.
Most computers have several ports scattered around the frame. There’s usually one for charging, a couple USB ports for various tasks and some sort of port to output video. The new MacBook combines all three into a lone USB-C port. This means users will not be able to, say, charge the laptop and an iPhone at the same time. Or input data from a flash drive while outputting video to an external monitor.
This is Apple’s world and we just live in it.
To Apple’s credit the company must see a market for such a computer. The low-power Intel chipset that powers the computer likely doesn’t provide enough oomph to play computer games, but it should render GIFs just fine. This is a couch computer. It’s a Facebook and Twitter machine. It even looks like a great programming computer. Watch the Apple event yesterday. The company didn’t demonstrate any of its new software on the new MacBook including the Photos app. Simply put, the new MacBook isn’t for photo editing.
Expectations are high for Apple. Had a different company like HP or Lenovo released a watered-down computer like the new MacBook, there likely wouldn’t have been an outcry, but rather a collective chuckle. For some reason, a swath of Apple fans expects the company to build every product to meet their needs. If it doesn’t, feelings of betrayal sneak in. This happened with the original MacBook Air.
Apple released the first MacBook Air in 2008. It cost $1,799 and, like the new MacBook, was a svelte wonder of technology. But it lacked ports. The industry cried foul, pointing out that it only had a power port, a single USB port and a Micro-DVI port. There wasn’t a CD-ROM or Ethernet port. And in 2008 this was a big deal. Software was still shipped on disks and Wi-Fi was hard to find. Apple fans felt betrayed. They felt forgotten. If a customer wanted Apple’s latest and greatest machine, they would have to buy into interacting with a computer without a CD drive or wired Internet.
Eventually, Apple dropped Ethernet from its entire MacBook line and the MacBook Air is now the least expensive laptop Apple offers.
The new MacBook joins the MacBook Air and MacBook Pro. It’s not a replacement for either – at least not yet. But it bears a nameplate previously retired: MacBook. It’s not an Air, it’s not a Pro. It’s just a MacBook, which was long the company’s stalwart against Microsoft.
It’s highly likely that in a generation or two, Apple will drop the price of the MacBook to under a thousand. Will the MacBook Air survive? Maybe not. Apple is steadily making the MacBook Pro smaller. It’s easy to see a future where the MacBook will be the company’s only inexpensive laptop and a slightly slimmer MacBook Pro will be the other option if you want silly things like multiple USB ports, SD card slots and a MagSafe power adapter.
Until then, a 13-inch MacBook Air is a better buy than the new MacBook. The battery lasts nearly as long, the computer is more powerful and it has plenty of ports. Plus, nobody has ever said that they wished their MacBook Air was just a bit thinner.
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IMG_8871 View Slideshow Previous Next Exit 0SHARES0Share0Tweet0Share0000AdvertisementAdvertisementCrunchBaseAppleFounded1976 OverviewApple is a multinational corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.Apple provides many products and services, including iPhone; iPad; iPod; Mac; iPod; Apple TV; a …LocationCupertino, CaliforniaCategoriesComputers, Electronics, Consumer Electronics, Hardware + Software, RetailWebsitehttp://www.apple.comFull profile for AppleiPadDescriptionThe Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media …Websitehttp://www.apple.com/ipadFull profile for iPadMacBook AirDescriptionThe MacBook Air has an aluminum unibody design, and it's part of what allows MacBook Air to weigh only 3.0 pounds and to be nearly as thin as your index finger. The unibody also makes MacBook Air amazingly durable. So you can throw it in your bag then pull it out wherever you happen to go without a second thought. The Intel Core 2 Duo processor in MacBook Air was designed to fit within the computer's …WebsiteN/AFull profile for MacBook AirOS XDescriptionOS X is Apple's computer operating system, which is pre-loaded on all Apple computers. Mac OS X is a Unix-based operating system, built on technology developed at NeXT between the second half of the 1980s and Apple's purchase of the company in early 1996. It received UNIX 03 certification following its 10.5 version on Intel processors.OS X v 1.0 was released in 1999, with a second, desktop-oriented …WebsiteN/AFull profile for OS X
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