Showing posts with label Partners. Show all posts
Showing posts with label Partners. Show all posts

Tuesday, 17 March 2015

Nintendo Partners With DeNA To Bring Its Games And IP To Smartphones

Rakuten To Put Its Bitnet Investment To Work And Accept Bitcoin WorldwideNintendo is finally bringing its games and characters to mobile after the company surprised the tech world with an alliance with Japanese mobile gaming firm DeNA.
The duo announced a collaboration that will see them jointly develop games for “smart devices.” Secondly, a service that lets users play games across a variety of devices, including mobile devices, PCs and Nintendo’s own consoles like the 3DS and Wii U is slated to launch “in the fall of 2015″.
Nintendo said that it will create new titles from the ground up, rather than porting existing games from its consoles so as to “ensure the quality of game experience that consumers expect” from the coming together.
In what may be music to Nintendo fans — like this one — the companies said that “all Nintendo IP will be eligible for development and exploration by the alliance.” That said, the duo will not flood the market with vast numbers of games, the approach appears to be qualitative rather than quantitative.
At a joint-press conference, Nintendo President Satoru Iwata revealed that talks began as early as the summer of 2010, but became more concrete last year. Iwata admitted that Nintendo wasn’t able to transition to its handheld consoles “as smoothly as expected.” He denied that the growth of mobile means that the business of dedicated games consoles is dead but said it would be a waste to not look at opportunities with smartphones.
“We have come to hold a stronger passion and vision for the video games console” with this decision, Iwata said. Essentially, he believes that compelling mobile games can act as a “bridge” that pushes more consumers to buy dedicated Nintendo games consoles.
The alliance will see both sides make 22 billion yen ($181 million investments) in each other. That corresponds to around 10 percent of DeNA stock for Nintendo, while DeNA is picking up 1.24 percent of Nintendo.
Founded in 1999, DeNA may be less known outside of Asia, but it is a multi-billion dollar mobile games firm in its own right. It initially emerged with the growth of web-based mobile games in Japan and its Mobage service, but over the past few years it has transitioned into apps making acquisitions along the way, including the $400 million purchase of Ngmoco, and social games maker Punch.
That transition hasn’t been easy for the company, particularly with competition from the growth of new, dedicated mobile gaming firms that have focused on apps from day one. DeNA’s most recent financials saw revenue dip 17 percent year-on-year to $287 million. Operating profit was down 55 percent to $43 million, so it’s fair to say that this tie-in with Nintendo could be a very important turning point.

Tuesday, 10 March 2015

Accredible Partners With Udacity To Provide Context To Nanodegrees

Utah Legislators Give Zenefits The Green Light To Get Back To BusinessAccredible, which provides online credentials as a service, is announcing a partnership today to provide digital certificates for Udacity’s burgeoning nanodegree program. The startup has created an API that pulls data from existing online learning platforms — in this case Udacity — and creates an online certificate that summarizes the student’s behavior and learning in a course.
For example, while a student’s overall grade and ranking in a course is important, it may be interesting to potential employers to be able to view that student’s code and final presentation and see what types of engagement they had with a community, as well as impressions from mentors or instructors. With Accredible, students can also supplement the certificate with portfolios pieces, personal notes, etc.
accredible-cert2Accredible is not new to the online credentialing space. Launched nearly two-and-a-half years ago, in the height of the MOOC hysteria, the company was originally founded with a focus on self-reporting, meaning that students would populate a certificate with their own impressions of what they learned. Though a necessary step, reporting was non-uniform and highly subjective.
Fast forward a few years and feelings toward MOOCs are more tempered. Completion rates are low and those that do finish the courses are most often doing so out of curiosity or to advance in their current jobs.
Some critics chalk this phenomenon up to the fact that online courses did little to ensure student outcomes. Sure, a student completed a course, but what did they really learn?
In the case of traditional higher education, institutions themselves lend brand credibility to a student, signaling to employers that the student has some base knowledge and skills. Yet, from an educational perspective, this system is imperfect. It is rooted firmly in reputation rather than students’ actual learning. Accredible’s new API brings transparency to student learning online without adding additional work for the content platform or the end user.
Accredible founder Danny King says that more transparent systems are ultimately more fair to students and potentially useful for employers. If Accredible is able to achieve scale, this isn’t an unreasonable trajectory to imagine.
Accredible-Udacity
Of course, the Internet is a big place and providing credentials for all online courses will take time and likely some consolidation of the market. Still, partnering with Udacity is a step in the right direction.
Of the big MOOC players, Udacity was an early mover in transitioning from general, open courses, to pay-for-play, career-focused content. Since October 2014, when nanodegrees were first launched, programs have seen over 3,000 active students each month.
Accredible will be rolling out additional partnerships in the coming months, enabling MOOC platforms to continue to focus on creating and curating great content. King says the company is eager to observe if and how this new certification method shifts the demographics of those completing online courses.
Perhaps there will be a time in the not so distant future when online courses will reach their true potential, providing access to high quality education and the dream of economic mobility for anyone around the world.

Thursday, 19 February 2015

YouTube Looks To Provide More Support For Top Partners

YouTube is the leader in ad-supported video online, but there are always new ways it can work with its content partners. Today at the CODE/Media Conference in Southern California, YouTube content head Robert Kyncl said top partners will receive benefits to help them out.
Over the last few years, YouTube has been combatting complaints from some partners that it takes too large a share of ad revenue and provides too little value to creators. Those complaints mostly surround the 45 percent of ad revenues it takes, as well as relatively low CPMs from videos distributed on the platform.
One of the ways YouTube has done that is the launch of Google Preferred, which makes it easier for advertisers to connect with top creators on its platform. Kyncl said partners participating in that program are seeing 70 percent growth rates. But that’s just the start of what YouTube plans to offer its most popular video publishers.

Thursday, 12 February 2015

LinkedIn Battens Down The Hatches On API Use, Limiting Full Access To Partners

LinkedIn has examined the value of offering an open API to all developers, and found said program not to be in the company’s best interest. The professional network announced today that it would be restricting broad API use to approved partners only, and restricting open API use to a few simple use cases, including these specified by LinkedIn itself:
Allowing members to represent their professional identity via their LinkedIn profile using the Profile API.Enabling members to post certifications directly to their LinkedIn profile with the Add to Profile tools.Enabling members to share professional content to their LinkedIn network from across the Web leveraging the Share API.Enabling companies to share professional content to LinkedIn with the Company API.
Use of anything beyond that will require membership in LinkedIn’s partnership programs, which are not easy to get into and which in truth mean most small developers without deep pockets or ample time likely won’t be able to partake. At the same time as it’s locking the majority of access down, it’s also debuting a new Android SDK that will hep people use LinkedIn credentials to login to third-party apps, and then link directly to network member profiles within the same app.
LinkedIn’s clamp down is far from unexpected, however. The company effectively limited a number of integrations to only two major partners, Microsoft and Salesforce, last year, and they clearly want to direct more traffic to LinkedIn itself, where user engagement is much more likely to result in actual revenue.
The new arrangement has precedent at other companies seeking to achieve similar goals: Twitter famously restricted use of its API back in 2012, effectively crippling the development of third-party clients and limiting the possible uses of data from its network among non-partner entities. The goal for Twitter, too, was to route more users direct through Twitter’s first-party web and mobile app destinations, which in turn boosts audience for ads and drives further marketing opportunities.
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Wednesday, 11 February 2015

Coursera Partners With Google, Instagram, 500 Startups And Others On Students’ Capstone Projects

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