YouTube is the leader in ad-supported video online, but there are always new ways it can work with its content partners. Today at the CODE/Media Conference in Southern California, YouTube content head Robert Kyncl said top partners will receive benefits to help them out.
Over the last few years, YouTube has been combatting complaints from some partners that it takes too large a share of ad revenue and provides too little value to creators. Those complaints mostly surround the 45 percent of ad revenues it takes, as well as relatively low CPMs from videos distributed on the platform.
One of the ways YouTube has done that is the launch of Google Preferred, which makes it easier for advertisers to connect with top creators on its platform. Kyncl said partners participating in that program are seeing 70 percent growth rates. But that’s just the start of what YouTube plans to offer its most popular video publishers.
Over the last few years, YouTube has been combatting complaints from some partners that it takes too large a share of ad revenue and provides too little value to creators. Those complaints mostly surround the 45 percent of ad revenues it takes, as well as relatively low CPMs from videos distributed on the platform.
One of the ways YouTube has done that is the launch of Google Preferred, which makes it easier for advertisers to connect with top creators on its platform. Kyncl said partners participating in that program are seeing 70 percent growth rates. But that’s just the start of what YouTube plans to offer its most popular video publishers.
Written by Unknown
We are Creative Blogger Theme Wavers which provides user friendly, effective and easy to use themes. Each support has free and providing HD support screen casting.
0 comments:
Post a Comment