Chalk this up as Seaya Ventures’ third investment in Latin America. After backing online takeout delivery service SinDelantal.Mx, and Uber competitor Cabify, the Spanish VC is placing a $4 million bet on Mexican price comparison site ComparaGuru.
Founded in August 2014 by VC Nova Founders, Mexico City-headquartered ComparaGuru lets consumers compare and apply to a wide range of financial products, from credit cards, personal loans, to insurance.
It’s strikingly similar to something like the UK’s MoneySuperMarket (in fact, ComparaGuru’s team includes ex-MoneySuperMarket employees, as well as ex-Rocket Internet managers), and is a classic example of taking a proven online business model and applying it to an emerging market. In this instance, Latin America, and, specifically, Mexico.
On that note, Enrique Horcasitas, co-Managing Director and co-founder of ComparaGuru, says that the main challenge faced by the startup is
Founded in August 2014 by VC Nova Founders, Mexico City-headquartered ComparaGuru lets consumers compare and apply to a wide range of financial products, from credit cards, personal loans, to insurance.
It’s strikingly similar to something like the UK’s MoneySuperMarket (in fact, ComparaGuru’s team includes ex-MoneySuperMarket employees, as well as ex-Rocket Internet managers), and is a classic example of taking a proven online business model and applying it to an emerging market. In this instance, Latin America, and, specifically, Mexico.
On that note, Enrique Horcasitas, co-Managing Director and co-founder of ComparaGuru, says that the main challenge faced by the startup is
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