Shutterfly, the publishing company that operates a number of online and mobile brands associated with personal photo printing, is now shutting down Treat, its online and mobile greeting card service. The Treat application first launched back in April 2012, and later in the year arrived on mobile devices before getting an overhaul in 2013. The app allowed users to customize greeting cards on their phone, which they could then send to recipients via postal mail.
Treat competed with a number of other apps, including Red Stamp and Sincerely Ink, for example, and for a time, with Apple’s own Cards app, before that was discontinued. (Red Stamp and Sincerely also found exits in the months since, indicating, perhaps, there’s not enough demand for greeting card apps to build a sustainable business.)
Treat competed with a number of other apps, including Red Stamp and Sincerely Ink, for example, and for a time, with Apple’s own Cards app, before that was discontinued. (Red Stamp and Sincerely also found exits in the months since, indicating, perhaps, there’s not enough demand for greeting card apps to build a sustainable business.)
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